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INEFFICIENT BUYER MERGERS TO OBTAIN SIZE DISCOUNTS
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Session |
Mergers III
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| Session Chair | Mihkel Tombak, University of Toronto |
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This paper analyzes the welfare implications of buyer mergers when one monopoly manufacturer sells its product to many locally competitive retail markets. Assuming diseconomies of scale upstream, we show that a larger retailer gets size discounts from the supplier, i.e., it has a higher buyer power than smaller retailers. Different from the conventional argument that more buyer power reduces retail prices, we show that a larger retailer does not pass on size discounts to consumer prices when firms bargain over non-linear supply contracts. Moreover, size discounts for the larger buyer do not lead to higher tariffs for smaller buyers, i.e., there is no waterbed effect, when supply contracts are non-linear.
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When & Where |
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Thu 3 Sep 2009 |
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16:00 - 18:00 |
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Room |
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Download Options |
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[219 kb]
WaterbedEffects-30-03-09.pdf
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Paper Reference: 261
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