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1
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TARGETED ADVERTISING ON INTERNET PLATFORMS
Presenter: Joachim Klein, Ludwig-Maximilans University Munich, Department of Economics
Session: Advertising I
- Thursday 3 September 2009, 2:00:00 PM - 3:30:00 PM
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2
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LONG-RUN STRATEGIC ADVERTISING AND SHORT-RUN BERTRAND COMPETITION
Presenter: Reinoud Joosten, University of Twente
Session: Advertising I
- Thursday 3 September 2009, 2:00:00 PM - 3:30:00 PM
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3
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BEEF UP YOUR COMPETITOR: A MODEL OF ADVERTISING COOPERATION BETWEEN INTERNET SEARCH ENGINES
Presenter: Sapi Geza, DIW Berlin
Session: Advertising I
- Thursday 3 September 2009, 2:00:00 PM - 3:30:00 PM
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4
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THE EFFECT OF A DOMINANT RETAILER ON MARKETING AND ADVERTISING
Presenter: Joao Montez, London Business School
Session: Retail
- Thursday 3 September 2009, 4:00:00 PM - 6:00:00 PM
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5
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THE EMPIRICAL CONSEQUENCES OF ADVERTISING CONTENT IN THE HUNGARIAN MOBILE PHONE MARKET
Presenter: Jozsef Molnar, UK Competition Commission
Session: Telecom
- Thursday 3 September 2009, 4:00:00 PM - 6:00:00 PM
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6
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PRICING AND INFORMATION DISCLOSURE IN MARKETS WITH LOSS-AVERSE CONSUMERS
Presenter: Martin Peitz, University of Mannheim
Session: Imperfect Competition II
- Friday 4 September 2009, 8:00:00 AM - 10:00:00 AM
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7
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MULTIPRODUCT FIRMS AND THE DIAMOND PARADOX
Presenter: Andrew Rhodes, University of Oxford
Session: Imperfect Competition I
- Friday 4 September 2009, 10:30:00 AM - 12:00:00 PM
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8
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NON-COMPARATIVE VERSUS COMPARATIVE ADVERTISING AS A QUALITY SIGNAL
Presenter: Winand Emons, University of Bern
Session: Advertising II
- Friday 4 September 2009, 4:30:00 PM - 6:00:00 PM
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9
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ON THE COMPETITIVE EFFECT OF INFORMATIVE ADVERTISING
Presenter: Kurt R. Brekke, Norwegian School of Economics and Management Strategy
Session: Advertising II
- Friday 4 September 2009, 4:30:00 PM - 6:00:00 PM
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10
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PERSUASIVE ADVERTISING WITH ASYMMETRIC FIRMS
Presenter: Mariana Rösner, Institute for Communication Economics, University of Munich
Session: Advertising II
- Friday 4 September 2009, 4:30:00 PM - 6:00:00 PM
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11
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IS COMPARATIVE ADVERTISING AN ACTIVE INGREDIENT IN THE MARKET FOR PAIN RELIEF? AN EMPIRICAL MODEL OF ADVERTISING CONTENT
Presenter: Jura Liaukonyte, Cornell University
Session: Empirical Oligopoly Models I
- Friday 4 September 2009, 4:30:00 PM - 6:00:00 PM
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12
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ADVERTISING FOR ATTENTION IN A CONSUMER SEARCH MODEL
Presenter: Marco Haan, University of Groningen
Session: Advertising and Media
- Saturday 5 September 2009, 10:30:00 AM - 12:00:00 PM
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